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Fragbite

Social Media · Sweden

HTML5 specification for Adtech

All creatives, URLs and tracking should always be secure (HTTPS) to function. 

Maximum file size

  • Initial load: 250 kb
  • Polite load: 500 kb

1. Files

  • Avoid loading media files from subfolders.
  • Avoid loading media files under multiple documents, resolving local file paths is limited to index.
  • External JavaScript documents may be loaded using a JavaScript function and/or copy/pasted within the index document. We recommend using this Script Loader solution.
  • All local (uploaded) files must be included using our _ADPATH_ variable within the index document.
<img src=”_ADPATH_image.png”>Important: ad server variable  _ADPATH_ (as well as all others) can only be used within the index document.

2. Click Counter

<a href=”_ADCLICK_https://domain.com”>Important: ad server variable _ADCLICK_ (as well as all others) can only be used within the index document.

3. Client Side

Recommendations for advert designers and developers:
  • Avoid including any <html>, <head>, <meta>, and/or <body> elements, creative code will be embedded within an existing website structure.
  • Avoid applying any styles on common website elements, ID’s and/or class names to prevent conflicts with existing website structure. We highly recommend using unique ID’s and class names!
Remember, this code will be embedded within an existing website structure!

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